Thursday, May 25, 2006

MySpace meets Al Gore

According to Online Media Daily, former Vice President Al Gore and Paramount Classics today begin a broad partnership with MySpace to promote their climate change documentary, "An Inconvenient Truth."

"MySpace has a unique ability to mobilize its community around an urgent cause," Al Gore says.

MySpace's campaign for "An Inconvenient Truth" includes a custom-designed site where the community's more than 70 million registered members can meet and exchange ideas. Among other features, the page offers a "personal environmental impact calculator" for users to assess their personal contribution to global warming. The site also presents related facts and tips for reducing carbon emissions and living "green."

Wow - a fantastic use of MySpace!!